Growing Your Boutique Clothing Business With Wholesale Lots

  • Love selling boutique clothing, shoes and accessories online or in person - but tired of digging through cluttered thrift shops and driving to garage sales for merchandise? There's a better way - buying new, wholesale lots of liquidated merchandise at a fraction of the original cost. Making the switch to selling new, designer wholesale clothing and other items instead of used or cast-off pieces can help you reach your financial and business goals. How do liquidations work, and what can you expect from the experience? Here's what buying wholesale liquidation lots can do for you:

    How Buying Liquidation can Help Grow your Business 
    Liquidators purchase new, top quality and designer inventory in bulk and pass the huge savings on to you. When a big retailer or manufacturer has left over inventory taking up valuable shelf space, they need to move it out to make room for new merchandise. Wholesale liquidators buy mass quantities of luxury and department store merchandise, sort it into lots to maximize the value and resale potential and then make it available to boutique owners, eBay sellers, Amazon merchants and more.

    New Inventory Vs. Used: 
    Buying a complete lot of merchandise takes the guesswork out of sourcing your inventory. You won't have to worry about wasting a full day (and a full tank of gas) driving from garage sale to garage sale, hoping to find items in decent, salable condition. Digging through musty thrift shops and hoping to uncover something to resell takes up vast amounts of time - time that you could spend at home, listing your items for sale.

    Allergens and musty or objectionable odors that accompany used merchandise can be avoided as well. When you buy liquidated wholesale lots of new merchandise, you don't have to worry about bringing smoke or pet odors into your own home, or passing tainted merchandise to your buyers. Wholesale designer clothing arrives in great condition, ready to sell.

    New items, particularly those in the original packaging, are highly sought after at auction and online, and sell for a higher price than their used counterparts. Since you'll be reselling new merchandise, your risk of returns or "not as described" claims will be minimized. "New" means new - but "Used" is open to interpretation, and your customer may have a very different idea of what to expect. Selling new inventory takes removes a lot of the risk associated with buyer remorse and buyer expectations.

    Online Selling Made Easy 
    A liquidated lot offers you the chance to purchase a single type of item in bulk, making it easy to list and store your inventory. When you buy a lot of designer wholesale shoes, you'll get dozens of brand new pairs of designer shoes in a variety of sizes. You can resell individual pairs, group by designer or size, or even use them to accent a larger wardrobe lot - the possibilities are endless! From designer women's clothing to luxury accessories and name brand wholesale bedding, you can choose your inventory based on your own preferences and customer base.

    Retailers and Boutique Owners 
    Brick and mortar boutiques can benefit from liquidated wholesale lots as well. Buying women's clothing in a lot is just like purchasing from a vendor - but at vastly reduced prices. You'll get new upscale merchandise at a fraction of the cost, increasing both your merchandise quality and your profits.

    Marketing and Planning 
    Having your merchandise already in hand allows you to plan your selling calendar in advance, instead of basing it around the items you might find second hand. If you sell online, you'll have ample opportunity to photograph and list your items, and you'll know just how much time to set aside.

    Knowing exactly what you'll be selling gives you the opportunity to build buyer excitement in your newsletter, blog and on your social media networks. Make a splash by teasing customers with new merchandise, and you'll find them waiting for your listings to load or your inventory to hit the selling floor so they can buy. For work at home moms, the ability to plan and schedule your selling in advance makes a big difference in your business and your family life, too.

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